Inside Belvedere Vodka’s Commitment to Sustainability: It Plans to Cut CO2 Emissions by 80%

Over the past couple years, consumer trends within the alcohol industry have rewarded lower calorie, “healthier” options like hard seltzer, as well as brands that offer transparency related to their ingredients lists and processes. Capitalizing on both of those trends, Belvedere Vodka today released a new line of fusion products, the first products offered by…

After Closing Its North American Stores, Godiva Releases Its Very First Portfolio Campaign

Although Godiva has been in business for 95 years, the Belgian chocolate maker has never run an ad campaign promoting multiple products in the same spot–that is, until now. After closing all of its retail outlets in North America earlier this year, Godiva is releasing its first portfolio campaign encouraging shoppers to buy its products…

UK Chain Costa Coffee Uses TikTok’s For You Page to Suggest Menu Items for Users

Costa Coffee has released a campaign using TikTok’s content-serving algorithm to deliver a personalized message to fans of the British high-street chain. Working with AnalogFolk, the brand’s “Costa For You” campaign uses the For You page (FYP) on the app to serve up a menu suggestion based on the user’s TikTok browsing history. There are…

Diet Coke Reinvents Classic Jingle With Thundercat Collaboration

Diet Coke has revived the “Just for the Taste of It” jingle used internationally in the early 1990s for a new British summer campaign. The “Just Because” TV campaign, created by Droga5 London and directed by Oscar-nominated Autumn De Wilde, features a new version of the jingle from Thundercat to evoke a feeling of self-confidence…

UK CBD Brand Love Hemp Follows UFC Tie-Up With Senior Marketing Hires

Following the recent announcement of its tie-up with the Ultimate Fighting Championship (UFC), Love Hemp Group has recruited two former JD Sport marketers to lead the growth of one of the U.K.’s largest CBD and hemp product suppliers. Stephen White has been named chief marketing officer, while Steve Horan has joined as head of marketing…

Facebook Set to Kick Off Live Shopping Fridays

Fridays through July 16 are now Live Shopping Fridays on Facebook, as the social network will feature livestream shopping experiences with brands in beauty, fashion and skincare/wellness. Consumers can engage with brands, watch demonstrations, learn from experts and get answers to questions about fit and size, as well as tips, in real time, and then…

AdPlayer.Pro Outstream Video Ads Solutions Provider Reports Q1 2021 Results

In January – March 2021 the company surpassed 42 000 000 daily served ad impressions. AdPlayer.Pro, an international provider of innovative video ad tech solutions reports Q1 2021 business results, exceeding 42 000 000 video ad impressions, served daily in the direct partnership with its Supply partners. As A. Liaskovskyi, the AdPlayer.Pro CEO explained, the […]

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IAS: 59% of Twitter Users Remember In-Feed Ads Relevant to Content Around Them

Digital ad verification provider Integral Ad Science shared the results of a study it conducted last month on more than 1,000 respondents’ social media usage and behaviors and, specifically, Twitter users’ content preferences and likelihood to engage with in-feed ads. IAS chief marketing officer Tony Marlow said in an email, “Our newest research takes a…

Shutterstock launches ‘white-glove’ newsroom giving publishers real-time access to breaking news imagery

Shutterstock, Inc., the NYC-headquartered stock photography and stock footage company, has launched ‘The Newsroom’, a concierge resource for publishers to access real-time imagery and video footage of events as they happen.

Part of the Shutterstock Editorial platform, The Newsroom will give newsrooms, editors and journalists access to Shutterstock’s team during newsworthy events as they happen, as well as assisting them in selecting and choosing relevant imagery and footage. According to Shutterstock, ‘The Newsroom will ensure that Shutterstock’s Editorial customers are part of the conversation in real-time when breaking stories, as well as leading the conversation with trending content’.

In somewhat of a reversal of normal journalistic practice, The Newsroom team will also provide editors inspiration for storytelling across celebrity, news, politics, and pop culture, as well as exclusives, in effect becoming a second newsroom resource for publishers who can afford the service. Jamie Elden, Chief Revenue Officer at Shutterstock, says, “Our clients are looking for turnkey news stories that they can amplify across their platforms to maximize moments of engagement.” 

Elden continues, “The Newsroom leverages the expertise of world-class editorial professionals to deliver breaking and trending news via photo, video and packaged collections directly to the inboxes of today’s leading media and broadcasting networks globally. We want our customers to be at the forefront of breaking news content.”

The team includes Editorial Director Aaron St Clair, a 17-year veteran of Splash/Corbis; Timothy Plant, who managed newsrooms at Hollywood Life, OK!, Star and InTouch; Sascha Weis who was previously General Manager of Splash/Corbis; and Mike Mandel, Amanda Elmslie, and Kate Brooks, who collectively have over two decades of experience as account managers for publishers, photo agencies and newsrooms. 

“After listening to our customers, we realized that there was a clear market need for a more personalized newsroom service,” says Aaron St Clair, Editorial Director of The Newsroom. “We want our customers to think of us as an extension of their newsrooms, and it’s a tremendous value-added service as part of a partnership with Shutterstock.”

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