Facebook’s news is gone. Here’s where to turn for trusted information

How Australian news publishers and consumers can cope with Facebook’s restrictions. Notes from down under. Information is everywhere, right? Well, here in Australia, we now have one less source of news information at our fingertips. Today, Facebook banned Australian users from posting news links, and sharing or viewing Australian and international news content. This will have a […]

The must-read publishing stories you may have missed this week

Google handing out millions to publishers. Facebook pulls the plug on news. It is the best of times. It is the worst of times. In the ongoing saga of Platforms v. Publishers, the duopoly has broken ranks, leaving the publishing community perplexed about which way the tide is turning. Facebook has pulled the trigger on […]

Facebook’s news blockade in Australia: A ban with global implications

Sharing is caring, Australian government says. Facebook disagrees. The media world is watching Australia. Landmark media legislation would force Google and Facebook to pay for content displayed on their platforms. Google already struck deals with several publishers. Meanwhile, Facebook issued a ban on Australian news outlets, the weather bureau, police agencies and health departments providing crucial COVID-19 […]

The WeChat model: How Facebook’s ban could change the business of news

Facebook’s “news ban” in response to Australia’s proposed media bargaining code, has been hard to miss if you’ve spent any time on social networks in the past day or so. The social media platform has effectively halted all posting of links from Australian news pages and stopped people in Australia from posting or viewing international news as […]

Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up

To ride the streaming wave, Vizio propped up a small ad sales team of about a half dozen employees in late 2019. After a reorganization and further investments in areas such as programming for Vizio’s ad-supported streaming service, WatchFree, the company’s platform unit now stands at nearly 70 employees. Now, Vizio has introduced a product,…

Popeyes Finds Bigger Fish to Fry—Literally—With Newest Menu Addition

It seems like another era now, but it was only a year and a half ago that Popeyes made national news with its public feud against Chick-fil-A over which had the better chicken sandwich. The merits of thick pickle slices and crispy batter aside, this war quickly took on socio-political implications. Critics pointing out that…

5 Ways to Take the Ivy Park Approach to Marketing

Ivy Park release day is like a holiday in the athleisure/wellness world. With over 15,000 social media mentions on #adidasxIVYPARK globally (resulting in a social reach of 146 million people), it’s a big deal. We stop what we’re doing, head to Adidas and frantically add-to-cart everything we can get our hands on. It’s coveted. It’s…

That’s Pretty Clucked Up; 3 Challenger Share Their Secrets: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Popeyes Trolled McDonald’s Chicken Sandwich Launch Site by Buying Up…

‘It Could Backfire’: Ramifications of Facebook’s News Blackout and Google’s Dealmaking

Moves from Google and Facebook this week have publishers fretting as regulators globally follow suit. Google and Facebook took opposite approaches to Australia’s News Media Bargaining Code, which requires platforms to negotiate with publishers to display snippets of their content. Google’s decision to strike multi-million dollar deals with Australia’s leading news media companies for its…

No Super Bowl Advertiser Did It Like Mountain Dew

Two hundred and forty-three–that’s the number of soda bottles that appeared in Mountain Dew’s Super Bowl commercial this year. More than 500 people guessed the correct amount on Twitter, but because Ryan D. from Rochester, N.Y., guessed it first, he won the grand prize of $1 million, the beverage brand announced on Feb. 17. Mountain…